wearingrace:

SAINT LAURENT PARIS

Yves Saint Laurent’s new logo/name change.

Karl Lagerfeld: “All of them, Dior and Hedi at Saint Laurent, are friends of mine, so I think it’s a very good thing… Paris needs some new things, some stimulation… It’s good for everybody. Competition is a healthy thing in life, especially in this business. I love the idea. I think it’s interesting and it’s important. Something fresh was needed.”

Arizona Muse: “I think it was a good idea to change it … People who aren’t in the fashion world might not know that a new designer has joined the brand, so this is a clear way of signifying that there’s been a big change. It’s the sort of thing everyone will notice, not just fashion people. YSL was the first campaign I ever did, I’d love to do another one — it’d make me so proud.”